MLM Consulting
Network Marketing Coach
About Sandy
An MLM coach is a unique subset of a business-focused life coach. They take many of the foundational life coaching skills and target them specifically to the entrepreneurial business world of network marketing to help their clients meet their goals for optimal success within their chosen company.
Is a network marketing business right for you? Personally, I have previously been a part of two MLM style organizations. They are tough organizations to make a living in and the large majority (more than 95% to 98%) of their salespeople (business owners, reps, consultants – whatever they might be called in that organization) close their business within the first 5 years.
Network Marketing – Entrepreneur Business Opportunity
Network marketing is an age-old method of marketing which reflects your ability to identify and target potential customers from within your circle of influence who would be interested in the products or services that you or your company has to offer. The primary methodology is to approach, usually in person/Internet, individual customers who would otherwise be missed through traditional methods of marketing like advertisements and print media, approaching them with the help of independent representatives of the company. This word-of-mouth marketing becomes more effective and powerful when the message is coming from someone who is familiar and who you can easily trust. This type of marketing strategy is also known by the name of multi-level marketing or MLM and referral marketing.
Social Networking
Although, in this era of media and advancement, network marketing might not be considered as an effective and efficient way of marketing and communicating for big businesses, it is safe to say that for relatively small entrepreneurial ventures, Network Marketing is a powerful tool for success. In particular, when the business is new and one is in the process of launching it, good network marketing strategies helps tremendously in the initial success, promotion and the establishment of the business.
Contrary to the popular belief, network marketing for entrepreneur businesses is no longer limited to meeting people in person. Due to advancement in technology, it has now expanded to online network marketing also. Social networking websites like Facebook, Twitter, LinkedIn, etc have become extremely popular and profitable platforms for not only marketing but also for increasing one’s network. They allow you to connect to millions of people from all walks of lives in an instant. So, if one knows how to optimally utilize the potential power of social networking sites, it opens the door to many opportunities Although one can really only understand these unlimited possibilities only after picking up some firsthand experience. In recent times, many businesses and entrepreneurial ventures have become renowned and have gained popularity among general public largely due to the sole help of these social networking websites. In fact, the presence of a company whether it is small or big on the social networking websites has become so vital for execution of successful marketing strategies that there are hardly any companies remaining who do not remain engaged with their customers through social networking websites all the time.
Network marketing has lots of prospects. It is a career choice and a profession for many. The best thing about this kind of profession is that you work in your own time frame and you are accountable to only yourself mainly. It is a job that you can do forever without getting retired and also while staying at home. However, not everyone can be hired as a representative for a company. You need to have a vast knowledge about the business and its products and a highly appealing personality in order persuade people that the product you are promoting is the best for them and the best in the market. Some companies require their representatives to go through proper training before they can start promoting their products. Network marketing strategy is very cheap compared to marketing through advertisements and so even with meager funds any business can devise a network marketing plan to sell its products.
Entrepreneurial ventures adopting network marketing strategies range from nutritional and weight loss products to financial programs and communication services. So, it does not matter what your business is about as network marketing is applicable for any kind of business. Moreover, the scale of the business also does not matter as it can be a small home-based entrepreneur venture or the model can sustain something much larger. Even some of the big established companies use network marketing strategies to promote their businesses and to gain more customers. In this regard, insurance companies across the globe are popular. Their representatives convince the people to buy the policies of the company.
Just like every other marketing strategy comes with pros as well as cons, same is the case with network marketing strategy.
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When Is It Right?
- You must love 95% the products that you are selling. If you don’t, find a different MLM to join.
- Ensure you study your products and can speak to them confidently. You should be using these products in your home 100% of the time.
- You must be able to follow the process the MLM organization has laid out for you without question. There are people in your niche who have been very successful already and you must identify these “diamonds”.
- Get in early! When you are in older MLMs it can be much harder to make a living because of market saturation.
- Find your target market. You have to find the right market of people who are not only interested in paying a premium for your product but also are interested in selling it for a very low commission. This makes your market much smaller. Any MLM organization that tells you that your target market is “anyone” or “everyone” is trying to sell you on the business itself. Use discretion. You MUST know your target market to be successful.
- Run it like a real business. Invest in marketing and do as much sales training as you can. You must understand value. It’s not about the product; it’s about the promise of what it will do for the potential client.
- If you don’t like sales, networking, meeting people, being naturally charming… then this isn’t for you. Running a business takes long hours, hard work, and an investment of money (even if they tell you that you can do it without an upfront investment. If you don’t like sales, you should not be in an MLM even if they say you aren’t selling but you are “sharing”. It’s still sales.
- Understand in absolute detail how you can make money in the organization. I would argue that in an MLM it is sometimes more difficult to make a living because of the complex commission and payment structures.
- You need to have a personal testimonial about what these products have done for you in your life. Not something you make up but something that has impacted you so greatly that the thought of NEVER using this product again would cause anxiety or stress. You must believe that this is a product you must use for the rest of your life!
Testimonials
Of course, I have received my share of testimonials over the last several years such as this one received today from Karen: “After a few sessions with Sandy Tracy I was able to rediscover what really motivates me. As a result my career changed. I made the decisions for myself but working with Kristin is what gave me the courage to make these changes. I cannot begin to express my thanks and gratitude to you for the great result you have helped me achieve. ASEA is great!” (Karen R.)
And speaking of ASEA, in my own life I can’t say enough about how inspirational Alan Noble has been in my own journey. He is one of the MLM “diamonds” I was alluding to above and a true leader of leaders in ASEA Network Marketing. And ASEA itself is the sort of unique product one can take comfort in being associated with. Many claim that ASEA REDOX is the missing link to better health and vitality in their life.